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Centralizing the delivery of application services, the storage of data and the management of infrastructure in “The Cloud” creates a level of efficiency and reliability that changes the rules of the game. What happens when everyone has access to sophisticated technology and processes that a few years ago required the resources of a Fortune 500 company to own and maintain? Either a technological Rennaisance or a revolution. Or both.
Media distribution channels such as YouTube, Facebook and other fledgling content sharing platforms point the way to the future. Users are arriving in the millions, and as network reach expands, new markets are emerging for quality content. It’s a classic Long Tail dynamic: as costs of production and distribution fall, its easier to serve the media needs of smaller, targeted audiences. Small is the next big thing? Nice paradox.
When creating user experiences, it’s crucial to target screens and delivery environments. Desktop, smartphone or tablet? If HD, what resolution? JavaScript or Flash? Building cross-platform delivery frameworks and media requires forethought and a mixed bag of tools and skills. The goal is maximizing resources and investments; the challenge is sorting emerging standards from fads, and ensuring solutions have legs. 3D video anyone?
Programming environments are like religions: fervent believers follow doctrine dispensed by code priests, and separating fact from dogma is nigh impossible. While in the past we’ve been C++ adherents, .Neters, and Javaists, our current religion is Open Source. We take ideas we like from other programmers, then mix in our own code to quickly build lightweight, fit-for pupose applications. We think of it as application Buddhism.
Mix efficient programming with buttoned down marketing and media development, and good stuff happens. Programs deliver measurable outcomes aligned to business goals. Social media campaigns translate into sales. Costs stay real. It starts with ostensibly basic questions: where are the target audiences, what do we want them to do, and how do we do it? Nailing the answers requires experience. And a little Web voodoo.
Do you have an idea for a project that you're not sure how to scope out or execute? Wondering how Nubix would inject some energy into your existing online initiatives? Or maybe you'd just like to poke at our brains for a bit. You know the drill: you provide basic info, we promise not to share it, then the ball starts rolling.
Go ahead, submit.
Imagine the touch screen experience elevated from a small, hand-held device such as a smart phone or tablet to a “screen” 1,000 times larger. Using transparent, interactive “touch” technology, any window can be transformed into an immersive media experience that prospective customers control from outside your retail establishment. Video, audio and graphics all stream through the window, creating a secure, cost-effective interactive billboard that projects your brand and messaging beyond your storefront.
There are no limits to the information you can present to prospective customers with an NXtouch interactive window. Use high-impact, high definition video to draw passers-by to the window, then immerse them in your products and services via a simple interface that allows them to browse through product specs and promotions. Anything that runs on a computer or the Web will run on an NXtouch window, and the interactive screen can be surrounded by graphics that reinforce and enhance your messaging.
NXtouch technology can be scaled to fit virtually any size window, and works in bright sunlight and freezing temperatures. The technology consists of an LED or LCD screen, transparent layers fixed to the inside of the window and a small computer. Transducer speakers can be attached inside the window to create rich sound that projects to the street. NXtouch can provide a range of standard and custom applications and interfaces, and help you co-ordinate the creation and delivery of content on your interactive window and your Web site.
